So how does this AIDA principle apply: The Cover Letter Framework In research, this may mean rejection, an event no researcher wants to experience. Failure to address these aspects in a write-up meant to elicit action affects engagement.
It focuses on four elements, Attention, Interest, Desire and Action. The AIDA principle is based on marketing speak. In this case, we want the reader to take action, the endpoint of the AIDA principle. Here the cover letter aims to get the editor to consider the submission, enough to pass it on for peer review. The Cover Letter (letter to the editor) and the AIDA principle It should highlight the importance of your study and how it adds to the existing body of knowledge on the topic. A cover letter should highlight the reasons why your paper meets the consideration for publication in the journal of choice. It makes clear to the editor (the recipient of your submission) and the reviewers (subsequent evaluators of your study), the content of your research. The cover letter serves as a pitch of sorts. Why is a cover letter (letter to the editor) important You should be able to draft yours on the go with the framework provided.Ī template is attached that can be copied and downloaded for personal use. Here we highlight the framework of a cover letter using a popular strategy for developing marketing copy, the AIDA principle.īy the end of this post, you will understand the elements of the cover letter. The letter to the editor, also known as the cover letter, is an essential component of research paper submission. What is a cover letter (letter to the editor) You’ll find within this post a plug-and-play plan that can be used to develop cover letters on the go. The cover letter contained in this post is written using the A-I-D-A principle. Get to know the elements required and the pattern so you can develop yours on the go.
Cover letter article how to#
Find out how to write a letter to the editor (cover letter) for your research paper submission.
0 kommentar(er)
