Pastels are popular and gorgeous looking, but you want to be careful about how you use them. Familiarize yourself with color theory and, when you’re ready to choose your colors, ask yourself: What do I want my audience to feel when they look at this image? Your answer will dictate the colors you choose. Just like you might A/B test product advertisements, why not experiment with how you use pastels? See what works, see what doesn’t. If you’re stuck in the mud with which way to go, look back at some of the designs we covered, and notice how they effectively employ minimal pastel colors. We’re not saying you have to channel minimalism into every one of your designs, but sometimes soft is way better than loud. Turns out the phrase works in pretty much every facet of life. Embrace the phrase “less is more”įun fact: “less is more” was actually popularized by a German architect named Ludwig Mies van der Rohe in describing his aesthetic.
#Pastel summer colors how to
Just getting started with your brand? Check out our post on how to create a brand board. Same goes for colors - if you think pastel colors match your brand, then use’em up! If you don’t, then.don’t. If you took the tone of Justice League and tried to insert it straight into The Avengers, it wouldn’t work. It’s kind of like what we’ve gotten with Marvel and DC films over the past decade. Don’t force pastel colors just because you want to use them. Your brand is your law, so no matter what colors you use, make sure they complement your brand. You’re almost ready to go forth and prosper with pastel colors, but we’d be remiss to not leave you with a few pastel design tips. Pastel yellow also has the benefit of being able to pair with black and not immediately make your audience think of bumblebees. Use it as a background to another image like in our first example, or capture the sunshine with yellow as an accent to other friendly colors like blue and white. If you’re looking to create something with a summertime feel, yellow should be somewhere in your final palette. Blue pastel colorsīrowse more pastel yellow design templates And with their lessened saturation, pastel colors lend themselves well to creating calm and soothing summertime vibes. The severity of winter has passed, making way for hope and new beginnings. Since pastels offer warmth and softness, it makes perfect sense why they show up during springtime. Understand these, and you’ll have a better idea of what types of colors to use in your designs. Different colors elicit different feelings and emotions.
It’s no secret that effective color usage lets you speak directly to your audience. Common pastels include baby blue, pink, mint, peach, mauve, and yellow.
The greater the white, the paler your finishing tone. It’s common to hear pastel colors described as being “washed out.” This is because they’re created by taking existing colors and throwing a whole lotta white into the mix. If you really wanna jump down the color palette rabbit hole and get techy with it, pastel colors have a high HSV value and low saturation. The easiest way to distinguish pastels from other colors is by thinking of them as “paler” tones of existing colors. Let’s review what pastels are and why you should use them, then we’ll leave you with a bunch of quality examples of pastel colors at play.
#Pastel summer colors full
It’s true, pastel colors are often associated with Easter or gender reveal parties, but their usefulness stretches far beyond painted eggs and balloons full of softly colored confetti. However, you don’t need to be a color theory aficionado to appreciate pastel colors and their place in the design world. Color theorists, unite! It’s time to make the case for pastel colors (and, spoiler alert: it’s a strong one).
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